Food & Farm News
Real Audio» November 13, 2006 «
Governor promotes California spinach in Mexico
During a meeting with Mexican President-elect Felipe Calderon, Governor Schwarzenegger worked to reopen Mexico's market to California-grown spinach. Mexico stopped accepting spinach during the E. coli outbreak in September. Schwarzenegger raised the spinach ban with the president-elect on the final day of the governor's two-day trade mission to Mexico. Mexican officials are expected to visit California this month to inspect spinach fields and processing facilities.
Business textbooks include cheese campaign
When California milk marketers say their promotion campaign is a textbook case of successful business strategy, they really mean it. Students in business schools throughout the country will be studying the success of the "Real California Cheese/Happy Cows" campaign. The California Milk Producers Advisory Board says textbook authors studied how the campaign boosted demand, and described its success in books now being used in college classes.
Group meets to refine organic dairy rules
A group of dairy farmers wants to establish more specific rules for what it means to be an organic dairy. The Western Organic Dairy Producers Alliance met in Santa Nella to refine rules that have been set by the federal government. The rules cover animal feed, grazing, production methods and other topics. The farmers' group says those rules can be confusing, and it plans to set guidelines that its members can follow consistently.
Strawberries earn Heart Association seal
California-grown strawberries have earned a heart-healthy seal of approval. The California Strawberry Commission announced (Friday) that it has been certified to use the American Heart Association's "heart-check" mark. The commission says it plans to use the mark on strawberry packaging. The heart-check mark indicates a product meets Heart Association criteria for low levels of fat and cholesterol.
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