Westmoreland named CFBF communications manager
» April 16, 2007 «
A communications leader with experience in agricultural, government and corporate public relations has been named manager of the California Farm Bureau Federation Communications/News Division.
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Rosanna Westmoreland will oversee comprehensive communications programs for members, news media and the general public provided by the state's largest farm organization.
"Rosanna has the ideal background and training for this important role," California Farm Bureau President Doug Mosebar said. "She knows Farm Bureau, knows our state's family farmers and ranchers, and understands how to serve our members through a variety of media and communications efforts."
As division manager, Westmoreland will provide strategic communications counsel to the organization and oversee production of Farm Bureau publications, including the Ag Alert® weekly newspaper and California Country® magazine; the weekly California Country television program; the Farm Bureau Web sites, www.cfbf.com and www.cacountry.tv; a daily Food and Farm News service; and communications programs serving news media and Farm Bureau members.
Westmoreland joined Farm Bureau in 2005 as manager of internal communications, supervising the statewide organization's communications to county Farm Bureaus and individual members. Before her work at Farm Bureau, she served as a contract executive for the California Department of Health Services, coordinating public education and communications for West Nile virus and teen pregnancy prevention. Her previous experience includes directing communications and media relations for Kaiser Permanente.
A resident of Carmichael, Westmoreland earned a bachelor's degree from California State University, Bakersfield, a master's degree from the University of Phoenix and a national accreditation in public relations from the Public Relations Society of America.
The California Farm Bureau Federation works to protect family farms and ranches on behalf of nearly 92,000 members.
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